What is a Landing Page?
“In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.”
—— by unbounce.com
Essentials for High Converting Landing Page
A Clear Call-To-Action
Separation of Content Sections
Clean and Concise Text
Appealing Color Schemes
SEO Friendly Heading
Why should I need a Landing Page?
Every eCommerce business owner wants to advertise and sell their products online. Now, social media is the best place to advertise and sell products. When you want to promote and sell a specific type of product, you need to describe and visualize some special features for a better understanding of the product. And also keep the buy option for your buyers with an easy check-out system. According to unbounce.com average landing page conversion rate is 4.02%. Also you can collect the buyer info to send him latest offers which also make a handsome converstion rate.